Author: rhaggart

Our new homepage is live on our brand new url and we’ve got exciting things in store this year. Because, not only have we redesigned our homepage we’ve rebuilt our entire platform from the ground up. Our award winning, patented, Design X software is now in the cloud. We’ve spent just under a year retooling everything to be faster and more robust. Not only that but we can now add in more fabulous features and improve further on the only fully customizable portfolio website in the world.


Rob Haggart
Founder, PhotoFolio


The photography industry is always changing and many photographers are now shooting video in addition to still images. In anticipation of this evolution, PHOTO FOLIO created a software program allowing clients to show off their video content on the same powerful platform as their photography. Whether you are a full-time cinematographer or someone just starting to play with video, a website from Photo Folio has you covered.

Sam Kaplan website

The Readmond Company website

With PHOTO FOLIO, you can set your landing page to open with a video or create galleries that contain photography, video, and text. Placing video content on your Photo Folio website is as simple as loading the video onto Vimeo and dropping the file number into your website. No need for you to host the video content on your own computer. Our online manual walks you through the simple steps to add video to any portion of your website. With a rapidly changing industry, it is critical that you partner with a website provider that can keep you well ahead of the curve and your competition. Let PHOTO FOLIOhelp you put your website in motion!

Check out what our clients are doing:

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Photo Folio client Dan Winters is known for the broad range of subject matter he is able to interpret. He is widely recognized for his unusual celebrity portraiture, his scientific photography, photo illustrations, drawings and photojournalistic stories. Dan has won over one hundred national and international awards and won the World Press photo award in the portrait category, among others. He was also awarded the prestigious Alfred Eisenstaedt Award for Magazine Photography. In 2003, he was honored by Kodak as a photo “Icon” in their biographical “Legends” series. Dan has photos in the permanent collection at the National Portrait Gallery at the Smithsonian. Dan is the chief staff photographer for WIRED. His clients include Esquire, GQ, Vanity Fair, The New York Times Magazine, The New Yorker, New York Magazine, TIME, Texas Monthly, Fortune, Discover, Details, Premiere, W, Entertainment Weekly, Rolling Stone, Newsweek and Golf Digest

Dan Winters photographic systems logo

You attended film school in Munich. How was that experience? I had a romantic idea about attending university in Europe and immersing myself in a new culture while going to school. It was a fantastic experience, but after the initial shine wore off I was ready to head back to the states and get started on my career.

Tilda Swinton portrait

How did you get started in your career in photography? I got a job working for a newspaper in Ventura County, north of Los Angeles. I initially worked as a lab tech and after a year was hired as a staff photographer.

Will Farrell portrait

You have a very unique style of shooting portraits that really seems to show people differently than we see them in traditional portraits. How would you describe your portrait style? I would say that my style is to shoot the subject in a manner that is quiet, pensive and shows their vulnerability. I really like simple, elegant lighting and shooting in a way that allows the subject to occupy the environment. I try my best to be reverent to my subjects.

Bono portrait

What made you focus on shooting portraits early in your career? I began spending time at newsstands studying magazines. Portraits occupy the pages of magazines, and new photographs of people are in constant demand. I also sensed a renaissance in magazine portrait photography in the late 80’s and early 90’s. It was an exciting time. I never wanted to focus my efforts on one specific subject as it seems counter to the diverse nature of the photographic medium. However, I knew that having the ability to create compelling portraits was of value. I started by shooting portraits of everyday people and friends. I wasn’t shooting high-profile subjects, but I was working with very interesting people.

Hellen Mirren portrait

How did you get your first assignment shooting a celebrity? My portrait work was being recognized by a small group of Photo Editors and I started getting assignments to shoot people that were noteworthy and a part of the public consciousness. Karen Frank at GQ hired me to photograph John Thompson (Famous Georgetown Basketball coach during the Patrick Ewing era) and musician Branford Marsalis. From there additional assignments started to come and I began photographing high profile subjects with more regularity.

Women in the Military

You have shot some of the world’s most prolific celebrities. How challenging is it to shoot these high-profile subjects? Working with celebrated folks is enjoyable as they are typically very professional and understand that we both have a job to do. I have shot some celebrities numerous times and I have developed a rapport with some of them due to our shared interests. I rarely have any unusual circumstances shooting high-profile people. My ultimate goal is to create a likeness that is a fair and accurate representation of my subjects. I understand that their image is often their commodity so I am very respectful of that when shooting and do everything possible to capture portraits that are mutually agreeable.

Al Pacino portrait

Which celebrities have been the most enjoyable to shoot over the years?I have always enjoyed shooting artists, musicians, painters, actors and writers. I like shooting subjects that really understand and appreciate the creative process. I have really enjoyed shooting people like Sandra Bullock, Ryan Gosling and Hellen Mirren. Al Pacino and Tom Waits  I have built great professional relationships with people like Tom Hanks as we share a love of WW2 history and spaceflight.

Tom Hanks interview

Have you had any subjects that have been extremely challenging to work with when photographing? How do you handle challenging subjects? I have only had a couple shoots in all my years that were really challenging and those were due to baggage the subject brought to the shoot. Once the subject appreciated that I was a professional and had a job to do they were fine. It is a matter of gaining their trust and getting to work. I  have even been forewarned before shooting certain celebrities that they can be difficult to work with, but I haven’t had any problems working with any of them.

Nick Offerman portrait

Nick Offerman portrait

In your portrait work you have a great blend of shots taken in a natural environment and shots taken indoors with unique lighting. If time wasn’t an issue, what is your ideal place to shoot portraits? I was originally intrigued by shooting in the studio as it provided mystery for me. It was a bit daunting as I wasn’t sure how best to populate a wide-open, empty space. I started creating my own sets for shooting and painting my own backdrops. These became a way for me to control the environment and create a vessel that could be occupied by the subject. Over time I have become a huge fan of shooting outdoors as well as the environment is alive and ever-changing.

Willie Nelson portrait

Tell me about the Honeybee gallery on your website? I started raising bees in 4H when I was 9 years old. After high schooI, I sold off my hives but set up a small apiary about 6 years ago. A few years back a phenomenon known as  CCD (Colony Collapse Disorder) began destroying commercial Apiaries. After doing some research it became clear that Texas apiaries were being affected by CCD. I pitched a story to Texas Monthly about the disorder and they let me work with scientist at the University of Texas to shoot images through microscopes of the bees that were being studied.

Dan Winters Honeybee image

What made you decide to shoot the “HELLS UNION” project? I have a love of history. My friend Jeff Decker, who is an artist and historian has amassed a large number of outlaw motorcycle vests or “cuts” as they are called, as they started as denim jackets and the bikers would cut the sleeves off. Jeff’s collection is one of a kind and I felt compelled to create a photographic record of this unique collection of american folk art. The look of the cuts evolved over time and the photographs help document the transition from denim in the 40’s and 50’s and 60‘s to leather in the 70’s. This project was much more about my desire to showcase a bit of American History than is was to highlight motorcycle culture.

Hell's Union Motorcycle Cut

What is it about photographs that moves you? Since a photograph is a moment in time it becomes the only way to truly ponder stillness. The ability to absorb the content of an image at our own pace creates a powerful platform. I am surrounded by photographs and they are something tangible that I can enjoy all the time. I still have binders of my archived work, next to my desk that I can open anytime and instantly be transported to the place and time that particular image was captured.

Portrait from Dan Williams
Blank Canvas Gallery

You have some amazing illustrations in the “Works on Paper” gallery. Did you do these all by hand? These are drawings done by hand. I have always had an interest in illustration as it is another creative outlet. These drawings are just an extension of what I love to do, and it is a great was to mix things up.

Dan Winter illustration
Dan Winters Cold War illustration

Do you have trouble leaving the camera behind when you are on vacation or not working? I photograph every day. It is my passion and I always find something to photograph. My family has a strong connection to photography and it is an inherent part of what we do so it is part of our vacations and has been a great way to document our lives. I am a gentle photographer and don’t go overboard so it doesn’t become a distraction from what we are doing. I see my ability to photograph as a blessing so it never feels like work when I am making pictures for myself.

Dan Winters Photography Dylan portrait

How do you unwind and relax? I really enjoy building models, especially Sci-Fi models from scratch. Right now I am rebuilding and improving upon a model I made many years ago.

Describe the ultimate Dan Winters day. Eating breakfast on my porch while watching the deer, taking a long bike ride with my wife, having lunch, working on some models, working out with my son, having dinner and a walk and then finishing the night with some more model building.

Check out the complete Dan Winters website

Many of the world’s top photographers, like Dan Winters, use a PHOTO FOLIOwebsite to showcase their work. Isn’t it time you put the power of PHOTO FOLIO to work for you?

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Jason Hawkes has specialized in aerial photography since 1991, he is based just outside London, and shoots worldwide.

His clients include brands such as Virgin Atlantic, Amazon, Rolex, Microsoft, HP, Citi, Siemens, Red Bull, Nike, Coca-Cola, American Airlines, Toyota, Samsung, National Geographic, and BP.

He has produced over 50 aerial photographic books for publishers such as the BBC, Random House, and Harper Collins.

London evening Aerial Photo

What was your path to becoming a professional photographer? I studied photography at college and then went on to assist in a London studio where we shot fashion and still life work. At the time, I was looking to move into studio still life work as that was my main focus whilst studying

Jason Hawkes golf course from the air

You specialize in Aerial photography. How did you find that niche? Whilst assisting I was looking for something interesting to do at the weekends. A couple of friends and I started jet-skiing but then came across an advertisement for microlight (ultralight) lessons. I remember standing in a field in the middle of the countryside and seeing this tiny black microlight glide out of the sky and land next to us. I was just 21 years old and thought it was the coolest thing I had ever seen. The instructor took me up flying, and whilst the flying was pretty fun, what I remember more than anything was the amazing patterns of the landscape from 1000ft. About six weeks later I had a bank loan and one of my own.

Jason Hawkes New York aerial photo

Are your images taken primarily from helicopters or do you use other devices to gain the vantage point needed to shoot aerials? I shoot all my work from helicopters. They are such a great platform from which to shoot. You take the door off or just slide it open, and have yourself and all your kit harnessed in. I shoot from anywhere between around 400 ft to 10,000 ft day and night, it is a great buzz.

Amusement park from the air

Flying in helicopters is extremely expensive. How do you maximize your time once you are airborne? They are quite expensive but when you are flying over a city you can cover so much in two or three hours they are actually very cost-effective. It’s just a question of knowing exactly where you need to be at what time, making sure all the permits are in place, the pilot is incredibly well briefed, and of course that you are flying in very nice light.

Jason Hawkes Aerial shot

How long is a normal flight when you are shooting? Over cities a normal flight will be around 2.5 hours. When we are shooting a whole range of locations, you might fly six hours in a day, but you’ll probably only be shooting for two of those.

London by day aerial shot

How will drones change the landscape of aerial photography? Any aircraft and any camera come to that are just a tool. Personally, I’d rather be flying than looking at an iPad screen, but there’s no getting away from the fact that given a decent drone, and nice location you can get fantastic shots. I’m amazed how many people are buying into the drone idea. In the past year, I must have been emailed by at least 100 people asking for advice as they want to start a drone company. Most amazing of all are those who say they are learning to fly them on a course but mention nothing whatsoever about the photography side. They seem to have not thought about what they actually doing is becoming a photographer.

Cruise ship from the air

You have a lot of images that show patterns in the landscape. How do you shoot these images to give some sense of scale? I really like including people in my graphic landscapes If at all possible, even if it’s just a single person you can pick out in the corner of the image to give scale.

Rollercoaster from the air

You have exceptional aerials from many places, but London dominates your portfolio. What is it about shooting the city from the air makes it so special for you? I live very close to London, and it only takes me ten minutes to fly into town from here, so it’s my most obvious subject to shoot. I first flew over it many years ago shooting a book for Random House. Like all cities it changes dramatically with all the new buildings going up. It’s a beautiful place to fly with the huge green expanses of the Royal Parks dominating the West End and, of course, the Thames meandering through the middle that on an amazing day can sometimes even look blue!

Iconic London at night

London from the air

Aside from London, what is the most spectacular location you have shot from the air? Hong Kong and New York are great cities to shoot, but I also remember shooting right up in the very North of Norway. It was incredibly cold and covered in snow and ice. Really quite bleak in many respects but just an amazing location to be sent to shoot.

New York City at night

Yellowstone aerial

What place is on your photographic bucket list? Dubai and Iceland. Very different locations but both so dramatic.

Shot from inside Jason's office

What are the inherent challenges to shooting from a helicopter? Well first and foremost you have to think about the safety aspect. I’ve shot in a few locations over the years, ( and been in a few crazy helicopters, where I was glad to get back on the ground, but on the whole, things go as expected. I suppose like any photographer you just have to know your kit back to front and plan things down to the last detail. Obviously shooting at night, or doing 360 panoramas or filming like this ( present challenges of how you mount the camera, but apart from that its really just up to the photographers eye to get great shots, just like it is on the ground.

What does the perfect Jason Hawkes day look like? Firstly great visibility, secondly great light. Without both elements in place there’s not much point getting off the ground.

Jason Hawkes website homepage

Why did you choose Photo Folio for your website? Well, I asked quite a few photographers and art buyers around, and it was always on the list of companies to look at, was really a no brainer.

Check out the complete Jason Hawkes website

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Lucas Gilman is one of the leading adventure photographers and filmmakers in the industry. He currently resides in Pismo Beach, CA. His powerful and incisive images run in top publications & advertisements worldwide. A love of adventure and an addiction to a color creates his distinct style of photography and filmmaking. Lucas documents subjects ranging from expedition kayaking in India and Costa Rica, Surfing in Brazil to backcountry skiing in Wyoming, Alaska and South America. He has covered international events such as the Tour De France, Kentucky Derby,  ESPN X-GAMES, IRONMAN® and NFL Playoffs. Lucas regularly works with advertising and editorial clients that span the globe including Land Rover, Nikon, SanDisk®, Red Bull, G-Technology, Garmin™, GORE-TEX®, National Geographic, Sports Illustrated, ESPN Magazine, and Outside Magazine.

Lucas Gilman NFL game shot

What was your path to becoming a professional photographer? I was the kid in the family who always wanted to take the family photos on vacation. I went to college at CU-Boulder to be a writer and never knew that photography could be a career until I took an intro to photojournalism class. We had a spot news assignment and I happened upon a really bad car accident one night. It ended up running the Denver Post, which is Colorado’s largest newspaper. From there I began working part time for them through college.

Lucas Gilman Ice Climbing shot

You shoot both commercially and for editorial. How do these types of shoots compare and do you find one more stressful than the other? Both have their share of stress in different ways. The commercial shoots are generally more scripted with the end result planned, storyboarded and tend to have more people involved. The editorial is fun, but you are there to document what happens and don’t have any control of the outcome, which can be stressful. I enjoy both for very different reasons. I have also jumped into video and filmmaking recently which has a whole new set of challenges.

Lucas Gilman Cyclist portrat

Do you have an agent, or do your own representation and marketing? I’ve never had an agent and have built my business with the idea that personal connections and relationships will win out in the end.

What percentage of your time is spent actually shooting compared to editing, post-production, submissions, billing, marketing, etc? I spend 80-90 percent of my time taking care of the business side of photography and as I’ve become more successful the projects tend to be larger with longer lead times and more pre-production. I still do personal projects throughout the year to try new techniques and get back to the roots of why I got into photography originally: taking pictures.

Pacific Northwest landscape imageLucas Gilman swimming shot

You have a lot of great images of kayaking. Did your drive to shoot kayaking come from being an avid waterman yourself? I sort of fell into shooting kayaking. I was living in Jackson Hole working on my portfolio, and a buddy was going to Costa Rica on an expedition. He asked if I kayaked and I said no, but I can bushwhack. I was lucky enough that they were some of the best boaters in the world. I got an image published after the Costa Rica trip as an opening spread in ESPN Magazine and from there on out I did a lot of kayak shoots around the world.

Waterfall drop in Kayak

Many of these kayaking images are athletes paddling massive waterfalls. How much scouting and planning go into these shots? How critical is timing and finding the perfect water flow levels for these projects? Many of these waterfall projects take years of planning to come to fruition. For instance, our crew went to the same waterfalls every year for five years in a row until the 128-foot-tall Big Banana Falls in Veracruz was run. It takes a lot of patience and dedication to see these things through. They only run the big ones once, so there is not take two or second chance and timing is everything.

Kayaking in the jungle

How often do you get into situations where you are setting up a shot and the athlete wants to back out because they just aren’t confident in the conditions? It happens all the time. You have to go into it knowing that there is a good chance you’ll walk away with nothing. But, you have to remember that you are a human first and part of a team. I’d never talk an athlete into doing something that was outside of their comfort zone. Athlete’s are the key to making amazing images and they need to trust you; not only to get the shot but also to be there for them if something bad goes down.

Kayaker in rough water

You also have many epic shots of skiing. Do you enjoy shooting a variety of sports across multiple seasons to keep things fresh?I started out shooting skiing as it was what I knew from growing up in Colorado. Kayaking was my second season and now I’ve branched out into shooting a lot of surfing. I feel like it helps to shoot different sports to keep a fresh eye.

Skier at sunset

On your website, there are also some shots of horses. How does an action sports photographer get into shooting equestrian events? I used to do a ton of editorial work for ESPN and shot the Kentucky Derby for many years. It’s a huge event and has a unique set of challenges. To cover it properly you need many remote cameras. I spent five years trying to get approval to put a remote camera above the crowd at the finish line. Finally, I got approval and that year Barbaro won by the most lengths in current history. I was the only one with that shot and the shot summed up the race in once image. It’s pretty cool when something like that works out.

Kentucky Derby finish image
Horse racing image

What is the standard kit you take when you are out on an action sports shoot? Nikon D4s, Nikon D810 , AF-S NIKKOR 24 f1.4, AF-S NIKKOR 24-70 f2.8 VR, AF-S NIKKOR 80-400 f4.5-5.6, Nikon TC14-E III Teleconverter, (8) Nikon Batteries, (12) SanDisk Extreme Pro CF & SD Cards, F-Stop LOKA UL Backpack with ICU, Gitzo Systematic tripod + Head, 15 Inch MacBook Retina, (2) G-Technology G-DRIVE ATC, (2) Profoto B1 Strobes, Pelican 1510 + TrekPak Inserts

Lucas Gilman insect close up

How much weight do you carry when you are out in the field shooting action? As little as possible. It really depends on the day. For a backcountry ski mission, I may carry one D810 body and two lenses in addition to all the safety gear. For a big waterfall drop, I’ll have at least two cameras and preferably three, so I can get horizontal and vertical shots of the drop, which helps in layout and sales as you never have an art director say we loved it, but we wish we had a vertical for the cover. I use strobes often as well, and the Profoto B1’s are great as they are battery powered and have wireless TTL so I can control them from my camera with the transmitter.

You have some great people shots. How do you work with your subject to create great portraits? I love portraits. Much of my work is big landscape with little person, so it’s a joy to get to hang out with people and connect. To make good portraits it’s worthwhile to find something you have in common with your subject. Every little bit helps to build that bond of trust. Face it. Being in front of the camera is a vulnerable place to be and the more the subject trusts you the better the results.

What is the one piece of photo equipment that you can’t live without? Ironically, my iPhone as I do a lot of research: weather, lunar cycle, water levels, surf reports, sun tracking, hyperfocal tables, location scouting, shot lists, etc.

What does the perfect Lucas Gillman day look like? I’m on the road around 200 days a year, so It’s always different, but usually involves an early start with some strong coffee and a weather check.

Cars at surfspot

If you weren’t a professional photographer what would you be doing? I’d be a chef. I almost went to culinary arts school instead of college. I love cooking when at home. It’s my way to relax and catch up with my five-year-old son and wife.

Why did you choose Photo Folio for your website? Photo Folio has the cleanest layouts and really lets the work shine through. The last thing an editor or art director wants when they look at your work is to have a poorly laid out page with Justin Bieber blaring in the background. As in my images, I like to keep it simple and clean, and Photo Folio allows me to do that.

Check out the complete Lucas Gilman Website

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Stephen Newport is an Ohio native with a basecamp in Columbus. He splits his time between post-production/photo-illustration for local and national clients and travels as far away and for as long as possible to progress his photography and discover new roads with his partner.

“I realized that I was learning more getting paid, than I was paying to learn.”

Stephen Newport tree silhouette

What made you get into photography? I tend to jump between interests very easily. When I was focusing on graphic design in high-school I started becoming more interested in music. When I was studying painting and drawing in Chicago, I signed up for woodworking and sculpture classes to hold my interest. When I was studying digital illustration in Columbus, I began taking my bike out through the town to photograph… avoiding my assignments. I suppose photography is the one thing that I’ve been able to maintain relative focus.

Scandinavia scenic

Did you go to school to become a photographer or morph into that field from something else? Drawing had been my primary interest for most of my childhood, but at the age of ten I was introduced to digital illustration when a family friend installed a British vector program on our home computer, and I was hooked! I progressively became interested in graphic design, and then digital painting, then concept illustration. I enrolled at SAIC to explore traditional painting, drawing & sculpting, then transferred to CCAD in Columbus, Ohio to pursue digital illustration. In high-school, I began exploring digital photography with a point and shoot. In college, I bought my first DSLR and started experimenting outside of class. I eventually started getting photography work and used my illustration background to jumpstart a new focus. I still have an interest in those other pursuits, but photography seems to have taken over!

Peruvian Sunset Image

What made you choose to focus on landscape photography? As with most of my direction in life, it wasn’t a particular decision as much as simply realizing one day that this is a thing that I’ve really been enjoying. Through various factors I’ve gone through stages of pushing and pulling in different directions, mostly “this is what I should do,” or “this is what I feel I’m expected to do,” and I’m thankful each time I’ve snapped out of it and done the things that interest me most… I’m lucky to have had supportive voices around me.

Pacific Northwest landscape image

When did you know that you could make a living in this industry?Around the same time, I decided to end my formal education in 2007. I was starting to get consistently paid to shoot or assist and I realized that I was learning more getting paid than I was paying to learn; I still sometimes think, “How am I actually making a living doing this?”

Fjord and Village in Norway

Looking at a majority of images on your website it seems that you favor cloudy conditions for shooting. What are the ideal conditions for your style of shooting? Well, you nailed it. I’ve noticed a preference to have a “roof” on my images, something that makes me feel like I can explore any direction but “out.” Clouds are a helpful tool in promoting this sense of introspection. I do try and challenge these notions, nevertheless.

Forest and fog

What happens when you are planning to shoot and the day is sunny and clear? Sunny days scare me (photographically), and I’ve only recently begun finding techniques and subject matter from which to approach them. I’ve had the ambitions of solving this problem for a number of years, and I don’t think I’m there yet. My Southwest gallery benefits from the expectations of clear skies, and therefore they are a little easier to succeed at. The challenge for me has been to solve the ‘Midwest Summer’ where things seem all blue and green (postcard colors). I believe I have benefited from being exposed to the work of Wolf Kahn a number of years ago. His style may not suit everyone, but his work (along with the teaching style of one of my college painting professors, Ernie Viveiros) subconsciously built a different relationship with colors and I began seeing the palette that hides behind every hue. This exposure influences a lot of my post-production color-grading, sometimes softening the obvious and enhancing the subtle. That’s where I’m at currently, we’ll see where that takes me.

Sunset in Arizona

Joshua tree in purple sky

You have a gallery of cloud shots that all appear to have come from being above the clouds. Did you go up in a private plane to get these shots or were they just taken from the window seat of a commercial flight? I had a client for a number of years that sent me across the country 26 out of the 52 weekends of the year, so I was frequently on a plane in the wee-hours of the morning. I don’t like sleeping on planes which is very beneficial to evolving this particular portfolio. It is extremely challenging shooting quality work out of two layers of greasy, muffed-up, shatter resistant plexiglass, so the urge to shoot out of an open fuselage is very real, but I haven’t had that opportunity yet. The other challenge of commercial airline photography is that you spend most of your time at 39,000 ft or above, which usually puts you above the interesting cloud layers and leaves you with a boring fractal “ground,” flat horizon and clear blue skies. As such, many of my images could only be shot well after the captain advised us to turn off all electronics as we rose or plummeted between all the wonderful levels of cloudscapes. Thankfully that arbitrary rule is quickly being written out of regulation


Most of the images on your site are in a panoramic layout. What format camera do you use for shooting? I shoot with a Nikon D800e using a pano head. I typically am shooting 3-5 horizontal frames to stitch together…. even when I’m flying!

Winter light and barn in snow

How much work is done in post-production to get the images to where you want them as a finished product? I maintain that post-production is as important as any other aspect of photography. As such I am usually not happy with how the lab-engineers have profiled my colors! My approach could be described as impressionistic, with the attempt to recreate what it felt like to be me, there, at that specific time. Art is an empathetic discipline, and if the viewer can feel what you felt during those moments you’re probably doing a decent job. ‘Proper’ white balance and lab-conditioned contrast rarely seem to do that for me. I think it would help most photographers not to take pride in that title and instead think of themselves as artists first, photographers last.

New York State waterfall

In terms of landscape shots are you just shooting things as you see them or do you first find a location you like and then come back when shooting conditions are optimal for your style? Part of the fun for me is working with what I’ve got. I like to road-trip, explore and see what I can find. Photography gives me an excuse to do this. I wouldn’t have as much fun going on a weekend trip to sit in the same spot and wait for the perfect shot (though props to those that do, we all benefit from it). I have a lot of fun taking all of the back-roads and weird hikes and seeing what I can find and capturing it in a way I couldn’t plan for. I learn a lot that way. Golden light is great, but so is producing a good shot at high-noon when you thought that was impossible.

Louisiana landscape

What locations are on your photographic bucket list? I’m very attracted to the Northern latitudes, I like harsh environments. I would love to take a couple months and explore the hell out of Northern Russia, but that’s a trip I’m not even sure how to start thinking about. Rural China and Mongolia fall into similar categories. It seems like there would be so much more there than is typically documented… it excites me to think about. In the more immediate future I’m planning a trip to Iceland 2016, and New Zealand the year after with lots of smaller trips in-between. It’s always very exciting to think about.

Northern lights Scandinavia

If you could only shoot one region for the rest of your career where would it be and why? The most beautiful place I have ever been is Norway. It is really hard to imagine a more beautiful country… but I still have a lot to see.

Oppland, Norway

Do you always carry your camera when you are traveling? The only times I will go without a camera is when I am traveling with a group for a unique reason (not very often.) I will then resolve/challenge myself to enjoy the experience without being too worried about “that shot.” It’s hard, but it can be enjoyable…. I mean, I guess some people do that all of the time!

How often do you see a perfect shot that you can’t capture because you left the camera behind? Not very often. I do, however, often pass up a shot that I feel won’t be good only to regret not trying later. My partner, whom almost always travels with me these days, has helped to keep me from doing this by giving me a reason to stop and enjoy a moment even if the shot may not turn out great. It’s been an interesting evolution of my traveling style.

Has there ever been a scene that would have made an unbelievable image when you didn’t have your camera handy? I was traveling through Ecuador when we found ourselves in the evening on a high-mountain pass on a very narrow dirt road in the middle of a cloud forest. The light was dripping through the air over-top the lower mountains and all I had was an instant camera (this was before I owned a camera). I wound and snapped the shot. When I had those developed I never found it flipping through the prints. It has always haunted me like a dream that didn’t happen.

Monument Valley, Arizona

What element of the photographic industry do you find most challenging? Agencies creating vanilla imagery to maintain pretty balance sheets.

What are the pieces of camera gear you can’t live without? Probably a simple polarizer. Being able to subtly change the quality of light reaching your sensor is more powerful than I think is usually given credit. The science behind them still impresses me.

Also, my iPhone. I frequently like what I shoot on my phone more than my fancy camera. I credit this to the ability to intuitively take the shot. Being pinned to a tripod and twisting knobs and levers to frame your shot can sometimes blind you from the reason you stopped in the first place.

Telephone poles and snow

Why did you choose Photo Folio for your website? After a trial phase with a hand-picked selection of companies, Photo Folio was extremely responsive to my needs. Having my wide-format shots displayed large and quickly was essential as well, and I am very happy with how my site performs, how good it looks, and how easy it is to keep current. I’ve had a personal website for about ten years, and this is the first time I’ve ever felt that it’s been more than an embarrassing relic of my past work. Previously I had dreaded anyone visiting my site because of how outdated it was. Now I am very proud and confident with the direction it is going and happy with my choices.

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The high-octane action images that make our jaws drop aren’t shot from the safety of an armchair. Photographer Michael Clark tells us what it takes to get the great shots and why he couldn’t be happier pushing the envelope.

“I have used up six or seven of my nine lives. The most intense near-death experience I have ever had was when my rope got cut…..”

Michael Clark Photography Logo

You were originally a physicist. How did you make the transition from physicist to photographer? It was all because of my obsession with climbing. My last semester in college, I took a rock climbing course through the University of Texas at Austin. I also met a friend who was a NOLS (National Outdoor Leadership School) instructor. He was looking for a partner to go climbing in Hueco Tanks, Texas for spring break that year and he was nice enough to take on a neophyte. Climbing soon became an obsession and I ended up turning down job offers in Physics to go climbing. I only ended up working as a physicist for a year before climbing took over my life. It was climbing that brought me back to photography, at first to record the amazing places I traveled to and later to inspire others.

Opening Climbing Shot

How did you acquire your photography skills? My education in photography came via a teacher in middle school who was kind enough to take me under his wing and teach me the basics. From then on I was self-taught, save for the occasional photo workshop.

Danny Macaskill

What elements from your career in physics have translated well to the field of photography? My physics education taught me how to solve problems and to this day that is probably the most valuable asset I have as a photographer – Physics taught me that with enough time I could basically solve any problem, within reason. I also worked on the same chips that are in modern cameras and helped build the world’s first ultra-low temperature Scanning Tunneling Microscope (STM) that could electronically image individual atoms on the surface of the substrate (i.e. the chip). That gives me a fairly unique understanding of how modern digital cameras work.

Industrial interior

Do you remember the first paid project that made you realize photography could be a legitimate career? It was on a trip in France that I first thought I could make a living from my photography. I was photographing Toni Lamprecht, a world class German climber, in Buoux, France. When I returned home I made a deal with myself: if I could get my first three submissions published I would make a go of photography as a career. I sent my best work to Outdoor Photographer, Climbing and Rock and Ice. All three submissions were published within a few months. Looking back, it still shocks me to this day. It took five more years to get another image published in Outdoor Photographer. Those first three published submissions, referenced above, let me know that I could make some money as a photographer. I knew from the outset of my career that it was going to be a long road to make a living, but being a “dirtbag” climber I also knew how to live cheaply and live a lifestyle that was committed and focused.  As far as that first paid project, I shot on spec for the first three years and started getting assignments at the end of the third year. It was a series of assignments with the climbing magazines Rock and Ice and Climbing, as well several climbing companies like Black Diamond, Patagonia and others, that really helped me get established. From there, I went on to shoot some big assignments for Men’s Journal, Sports Illustrated and several other magazines. My big break into the commercial side of things was when Adobe called and asked me to shoot images for the first version of Adobe Photoshop Lightroom before anyone had ever heard of it.

Climbing image

You have had countless images published over the years. Do you still get excited seeing your work show up? I do still get excited when images are published, especially if there are published by new clients or in a unique publication. These days it seems like half my work or more is published online more than it is in print, but that is just the way it is these days. I get really excited when an assignment takes me somewhere new or some place that I love.

Wingsuit flyers and plane

You have built a reputation as one of the industries top action sports photographers, traveling the world to capture the world’s best athletes in remote locations. Do you think you could have survived a career in the physics lab? That is a hard question to answer. For sure, I could have survived in physics. I probably wouldn’t be as fit as I am today, or as happy, but I could have done it. I miss the math (how many times do you hear that statement?) and the mental gymnastics that physics provided. The flipside is that when I am out in a wild, remote and amazing landscape, working with the world’s best athletes and getting to see some of the most remote corners of the globe, I have to pinch myself. I am incredibly privileged to see what I have seen and to do what I do. I don’t take that for granted. I hustle every single day to make sure this whole thing continues.

Kayaking Shot

You have a massive range of work from portraits to landscapes and architecture to action. Does this huge variety help keep you fresh or does it become taxing to try and do them all at a world class level? I realized after five or six years that I would be broke the rest of my life if I didn’t start shooting other sports besides climbing. At that point, I branched out into mountain biking and whitewater kayaking and kept pushing into other sports to round out my portfolio. It was only after ten or twelve years that I realized I was one of a very few photographers worldwide that shot all of the adventure sports. I suppose I was always looking for something new and different to shoot. I am still looking to shoot as wide a variety of sports as I can and even though I live in New Mexico, I shoot a lot of big wave surfing all over the world. I would definitely say that I am not world class in the architecture and portrait genres. I have good friends that are world-class in those genres, like Andrew Eccles. But I continually keep pushing my portraits to be better and they have come a long, long ways since those early days. My lighting skills are finally getting to the point where I can get really creative and make some unique portraits.In fact, Rob Haggart of APhotoFolio was instrumental in my portraiture photography. I met with him every once in a while when he was the Photo Editor at Outside magazine back in the early 2000s. Rob told me, “You adventure photographers couldn’t light your way out of a paper bag!” and he was right. Back in the film days none of us adventure photographers shot with flash or strobes very often. He also told me to “Go out and buy a Hasselblad and some lighting gear and learn how to shoot a decent portrait and you will be way more valuable to me and every other photo editor.” He was right. It was excellent advice. [Thanks Rob!] I went out and got a Hasselblad and some lights a few months later and the process began and still continues to this day.

As far as keeping it fresh, my clients are always asking me to shoot a wide variety of action sports – and many of them want portraits of the athletes to go along with the action shots. Red Bull in particular is pushing the envelope in so many ways and they ask their photographers to think big and push the envelope creatively. Hence, the drive I have to really create top-notch images in a variety of genres is partly from the clients I work with and partly my own drive, which is insatiable.

Gymast Portrait

Your action shots include rock/ice climbing, surfing, kayaking and B.A.S.E. jumping. Which of these sports is closest to your heart? Since I started out as a climber, anything related to climbing is a natural fit for me. Surfing is a relatively new sport since I have only been shooting it for the last seven years or so, but it seems very similar in terms of the lifestyle to climbing. [Swimming out at Pipeline is perhaps the scariest thing I have ever done – my surf buddies think rock climbing is completely insane so it all comes down to what you are comfortable with.] B.A.S.E jumping and wingsuit flying are also some of my favorites to shoot and as the world’s most dangerous sport these disciplines fascinate me to no end.

Big Wave Surfing

If you could only shoot one sport what would you choose? Luckily, I don’t have to make that choice, but if I did it would be climbing in all its forms. The mountains call to me…

Ice Climbing shot

Do you ever wish you were on the other side of the lens being the one captured in the moment? I sometimes wish I could be doing the activities I am photographing but I don’t have the skills for all of them. I am a decent climber, cyclist and skier, but I am nowhere near as talented as the athletes I work with. I probably get more excited creating images of the sports I shoot than I do when I am participating in them – and often, documenting the action requires me to be a participant. Ice climbing is perhaps my favorite sport. It is tough for me to put down the ice axes and actually shoot images instead of climbing. When I photograph climbing I have a strict rule that I don’t climb unless I have to climb to get into position. Otherwise, I will ditch the cameras and just start climbing.

Rock climbing Shot

Your workspace is harsh environments ranging from blistering heat to frigid winter conditions. Do you find it extra challenging to shoot in these conditions? I am used to rolling with whatever comes my way and I have a gear closet that can outfit me for just about anything anywhere. I was in the Amazon earlier this year on a documentary film project with recently contacted indigenous tribes in Brazil. It was 108 °F and 100% humidity the whole time. The bugs were out of control. I came home with a parasite. There were 50 ways to die and that was before you even got out of your hammock! I don’t do well in crazy humid conditions like that, but I don’t really know anyone that does. We were soaked from head to toe with sweat the entire time we were down there. Compared to that, -40 °F on a glacier somewhere is a cakewalk. I love the cold. The cameras seem to be able to deal with anything these days. I have never really had issues in super hot or super cold environments.

Mountain Bike Shot

What sport has proven the most challenging to shoot? Wingsuit BASE jumping and BASE jumping in general are very difficult to capture as you only have a second before the athletes are just a dot in the sky. Mounting cameras on the jumpers results in the best images but that isn’t always possible. Careful planning is required to get decent images and you have to make sure everything is dialed in before they jump. In order to capture action sport athletes in their element, you too are usually in that same element.

Skydiving shot

What is the scariest situation you have been in when capturing a shot? I have used up six or seven of my nine lives. The most intense near death experience I have ever had was when my rope got cut down to two strands of the core (out of 7) on an assignment for Climbing magazine. You can read the story of that experience on my website. Every time I tell the story of my rope getting cut, I get shaky and a bit out of sorts – so I try not to tell it that often. I have also fallen into quicksand, been hit by a beach-ball sized rock falling off a 450-foot cliff, been hit by a car while training on my road bike, went hypothermic in the Beagle channel at the bottom of South America, and I have been caught in an avalanche. If you document adventures, you build up a few adventure tales of your own.

Climbing shot

How do you coordinate shooting with top athletes to keep them from pushing beyond their “comfort zone” when trying get great shots? On some assignments, as with Red Bull, that is their job and they know what they have to do before we even start. I always have a group discussion with the athletes at the start of any shoot and discuss with them what is possible to do safely. If it’s a portfolio shoot then I ask them to push it but only to the point where they are safe and comfortable. For most of the athletes I work with, they are already at such a high level that they just have to do what they do and it looks extreme.

Skydiving image

Is there any athlete you have worked with that has simply blown your mind with their skill set? There are lots of athletes that have blown my mind with their abilities. The entire Red Bull Air Force is composed of “super-human” beings if you ask me. I have seen climbers pull up on ridiculously small holds. I once saw a climber do five one-arm pull ups off his pinkie finger. The downhill mountain bikers are also incredible as are the top whitewater kayakers. And big wave surfers are unbelievably skilled. Every adventure sport these days has been pushed to mind-blowing levels, which is why it is so exciting to be able to work with these athletes and create images with them. As an athlete myself, who has wrangled with fear, desire and doubt, it is an incredible thing to spend time with athletes from so many genres and see and hear how they are progressing in their sport. In many ways for me, the images are just the icing on the cake – but they are obviously important for my career and the athletes I work with as well.

B.A.S.E Jump

You do a lot of location lighting in your action sports photography. Do you have a “go-to” way you like to light things outdoors or are you constantly looking for new ways to shoot? I vary my lighting according to the sport and the scene. It’s never the same from shoot to shoot. I have been playing a lot with Hypersync flash technology over the last few years and that is helping to take adventure sports photography to the next level. Elinchrom just announced their Hi-Sync transmitters that will help me take lighting to an even higher level (and already is) for adventure sports. Since lighting is more difficult than just shooting with available light it sets my work apart from many of the other adventure photographers. I am constantly pushing the envelope in terms of artificial lighting. It is very exciting to have so much new technology at our disposal these days, especially on the lighting front where Elinchrom is making some big waves.

Rock Climbing with artificial lighting

You have some great landscape images. Do you find it relaxing to shoot when you can just focus on the surroundings without having to incorporate an athlete in motion? I shoot landscapes for my sanity. Just me and mother nature, out there at the crack o’ dawn or at sunset. Many of my adventure sports images are basically landscape images with an athlete in them. I have always loved landscape photography.

Wave breaking scenic
Dubai Architecture

Looks like you are extremely busy with global travels for shots, teaching workshops, creating a newsletter and publishing photography books. Do you ever have time to truly unwind? I do have time to unwind. I have to take time to relax. I can’t stay creative if I am constantly traveling so down time is key to my creative process and especially for coming up with ideas that will help push the envelope. There are certainly stretches where I am traveling non-stop for a few months (like right now) but that is hard to sustain for more than two or three months.

Are you able to go do action sports for yourself and leave the camera behind? I do go climbing with friends on my own and without a camera. I also train by riding my road bike as much as possible in the summer and fall. In the winter, I go skiing as often as possible and make sure I get out hiking for turns. I have sea kayaked, whitewater kayaked and have participated in quite a few adventure sports but climbing, cycling and skiing are my main sports. If I had to say my favorite, it would definitely be ice climbing.

Ice Climbing Shot

What has inspired you to write so many great tell-all photography books? All of my books grew out of my Newsletter, which Rob featured on APhotoEditor years ago. It is still going strong and goes out to over 8,000 people. As for the books, I was asked to write the two printed books. My digital workflow e-book, entitled A Professional Photographer’s Workflow: Using Adobe Lightroom and Photoshop, was originally crafted after I shot the first Lightroom assignment way back in 2006. Because I had some insider knowledge, I thought I would share it in the form of an e-book and that proved to be a huge success. I just recently, a month ago, revamped the entire digital workflow e-book so it is up to date. Folks can find it on my website (see the link above). I wrote the first printed book on Adventure Photography because it seemed like a novel thing to do. I wrote the second one, Exposed: Inside the Life and Images of a Pro Photographer, because the first book was such a great marketing piece. They were both torturous to write. But they were also great for my career and helped me get to where I am now.

Location Lighting Book image

What is the one piece of camera equipment you simply can’t live without? Aside from my cameras, my main three go to lenses are key to everything I shoot. Those include the 14-24, 24-70 and 70-200 f/2.8 Nikkor zooms. Also, in the last month I have been testing the brand-new Elinchrom Skyport Plus HS transceiver that controls my strobes and allows me to shoot at 1/8000th second with flash, which has opened up an entirely new world of possibilities.

You are fortunate to have an amazing job and travel to incredible places, but it is still very much a job. What do you say to people that think you are just on a year-round vacation? I wrote an entire book on this topic, trying to strip away some of the glamour people seem to associate with pro adventure photographers.  In the book Exposed, I made a graph showing the reality of the job for a pro photographer. Occasionally, when I am traveling somewhere exotic (like Tahiti) everyone I tell asks if they can carry my bags. What they don’t realize is that I spent five days on a boat for 13 hours each day going up and over the shoulder of huge waves and could barely sit down when I got on the flight home. It wasn’t a vacation. I am a baggage handler, a professional traveler, the marketing guy, the photographer and everything else. I have to work my ass off just to get into position and often with a ridiculous amount of gear. Then the stars have to align for the images to actually happen. If I don’t come back with stunning work then I’ll never be hired again by that client and potentially others. The pressure is often quite stressful, especially when the budgets are huge. You have to come up with great images on command in less than ideal circumstances. That is the job. That is why they hire a pro. The athletes who I have worked with are often amazed at how far I will go to get the image. )

Pie chart showing reality -vs- perception

Your images are loaded with power and energy. How do you harness this power in a frozen moment? When shooting the action, I am looking for that peak moment and I think through the images I want to get before the shoot. A big part of that process is thinking about how I can convey to the viewer not just what is happening visually but how it feels to be that athlete. I want the viewer to have a sense of the exposure, risk, talent, and bravado on display at the moment the athlete goes for it.

Surf Frozen Moment

Why did you choose a Photo Folio for your website? Originally, the huge images that loaded wicked fast were the big draw for me. My website at the time needed a major overhaul and I noticed quite a few APhotoFolio sites that looked amazing. The interface was also relatively easy to manipulate so I could build a site that looked stellar and performed very well. My first APhotoFolio site was a Flash design way back in 2010. Once I made the switch my career took off in a whole new way, not just because of the site but as a result of years and years of hard work and getting all my marketing ducks in a row at the same time that I launched the new website. In 2013, I updated to the Design X version and it has been awesome. In the five years I have been with APhotoFolio my website has won two PDN Photo Annual awards. I’d say it has worked out quite well.

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This is interview #5 in our series designed to showcase some of the talented clients in the Photo Folio family.

Steve Bronstein is a legend in the field of advertising photography. He is the photographer behind the famous Absolut Vodka advertising campaign which ran for more than 25 years. Steve has taken the time to share thoughts on the creative process of his photography, the Absolut Vodka campaign, and how the industry has changed over the years.

Steve Bronstein logo

What was your first paid shoot? I do remember… an ad for Mount Gay rum.  Straightforward beauty shot, but still a big deal to me at the time, as my first national ad.

Did you aspire to be an advertising photographer from the beginning? I went through a photojournalism program in college, but about halfway through I realized that studio work was a better fit for me.

Absolut Peppar

All of your work has a creative element. Are you the creative mind behind these shots or do they come from ad agencies/art directors? It depends…if it is an advertising assignment, sometimes there is a lot of input, sometimes not. Sometimes it’s more about figuring a way to execute the project in a timely, affordable manner.  Ad agencies frequently don’t have a good hold on the best way to approach a project from either the standpoint of budget or schedule.

RX bullets

How much collaboration goes into the process of what you do? It can be significant…model making (I work a lot with Prop Art in New York), stylists, home economists, etc.

Arrow & Bottle Frozen Images

You have had an incredibly long run in this business. What keeps you excited about shooting? It is always interesting to learn about whatever new business/product you are working on and to see all the accompanying dynamics at play. Plus, I still enjoy the problem-solving aspects of what I do. Recently I was involved with the launch of some new products for Keurig/Green Mountain, which was quite interesting.  I’ve shot all sorts of computers and consumer electronics that have come and gone, and a lot of products before they really caught on, from the Sony Walkman to the  Nintendo Game Boy. Guess it shows my age a little bit.

Early Image from Steven Bronstein

You are the photographer behind the famous Absolut Vodka campaign. How did that opportunity present itself? I was just starting out and my agent at the time was friends with an art director at TBWA, who was working on the Absolut campaign. Keep in mind that Absolut was not a well-known brand at that time. He had hired another photographer at the time, and he was not pleased with the results (The Absolut bottle had a reputation for being tough to shoot). I took a different tack, and it was well received. That was the beginning of the  Absolut campaign, and I shot for them for 25 years. It’s pretty remarkable in the advertising world.

Absolute Peak ad layout

Are there any particular shots from the Absolut campaign that really stand out as favorites? I like the executions that broke new ground, or were challenging. Remember that most of these were well before the age of Photoshop. For ABSOLUT ATTRACTION, I figured out a way to precisely align a progression of 4 bent Martini glasses to one piece of film. Then there was the segue into miniature sets, which was both fun and challenging. The LA, Miami, Rosebud, Hamptons are a few of my favorites. These were all done largely or exclusively in miniature. Some of the cinematic series (Rosebud/Psycho) are also favorites…they make you think a little. I think Absolut really changed advertising.

Absolut Attraction ad
Absolut Vodka Ads

What Absolut image was especially challenging to shoot/capture? ABSOLUT HAMPTONS (though also used for a variety of other beach towns) was particularly satisfying. It’s all miniature, built in forced perspective. The sky is a painted backdrop, and the background ocean is rippled dyed aluminum foil. It took up most of my studio. Not every material lends itself to a miniature approach, but in this particular execution the elements were such that they all worked very well.

Hamptons Absolut Ad

Many of your images are done with models and incredibly precise scaling. Were you into models growing up? Not particularly…I was more the kid who would take something apart and then could not put it back together.

Miniature sets

So much of what you have done in the past with models and props is now being done with CGI software. How do you think they compare in the finished product? There is certainly great CGI out there if you hire the right company, but there are also a lot of poorly done GCI. Miniatures, even in features, are still a viable tool. It’s a question of using it correctly. “Good” CGI can also be very expensive and take a long time.

Crown Royal Part 1
Crown Royal Part 2

It looks like some of these miniature shots are extremely intricate. Is working with scale models a tedious process?  It’s more about the lead time to build them.  Shooting them is not particularly time-consuming  Most projects are a pre-light day and a shoot day, plus the pre-production.

Drive in DVD Player

It seems that many of today’s studio photographers spend 10% of their time setting up the shot and 90% of their time editing/tweaking the image in post for the desired result. How would you define your time split? That’s because they have too much time on their hands…I’m not any different. Certainly it is easier to spend time tweaking your images. I try and shoot so I have less to do in post, plus I don’t always do my own. If it’s something relatively straightforward I will, but in general I think the professional retoucher who does it 24/7 every day is going to have more tricks up his sleeve than I do, particularly in challenging circumstances. I’d rather be in the position of supervising him.

Mastedon set

How has the move to digital from film changed your process? Quite a bit…and on a certain level, I’m nostalgic for film. I used to shoot 8 x 10 mostly. You would need the stage space to accommodate multiple set-ups since you were always waiting for the lab and approvals (Inevitably if you struck a set before seeing the film, there would be a lab accident or the client would have an issue). Sets sometimes stayed up for days, so you needed a lot of space and loads of cameras, grip and lighting equipment. Working with big view cameras, you would need huge f-stops, which made shooting cumbersome. Frequently had to pop the strobes multiple times, bracket exposures, deal with sheet film, and worry about the camera moving or the building shaking….(hey, NYC has subways!). It was much more time consuming than digital.  That said, you had the satisfaction, of seeing the incredible detail of an unforgiving  8 x 10 transparency, still warm from the lab on your lightbox, 90 minutes after your shoot.

Digital changed all this…. suddenly you compete with the entire world, not just your backyard. You can do equally good work, actually better work because you don’t have to get it all in one shot. Still I’d like to think that film, shaped my sensibilities in terms of how to approach a project, and made me a better photographer. I think “film”, but shoot digital.

Baked apple

How do you come up with the ideas for the images in your “conceptual” gallery? I don’t have a set process… ideas just come to me. It might relate to something going on in my life or in the news. Some of those images are from assignments as well.

Coffee Syringe
Salt and Skull

The images in the “Frozen Moments” gallery have so many elements to coordinate? How many takes does it require to capture the frames you need to build the finished image we see? In that category, some of the images I got in one shot because most of the action is rigged. For a majority of the images involving live action, there are usually at least four or five significant separate captures. Many of these images also utilize specialized short duration strobes and some sort of triggering device as well.

Frozen moments image
Frozen Moments images

What is the perfect Steven Bronstein day look like? A balance…some time outside, I bike and hike, and snowboard in the winter.  Some time with my family, and some work time as well. I don’t live in NYC anymore. I’m just finishing a small studio, steps from my home.  I can work here, or for bigger projects, be an easy day trip into New York.

Steven Bronstein website

Why did you choose a Photo Folio for your website? It was easy.  Nobody else makes anything else that comes close.  There is tremendous flexibility in the way you present yourself, and it is fast, reliable, and reasonably priced.  Plus the interface is great, and you don’t have to be a computer geek to figure it out.

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This is interview #4 in series designed to showcase some of our amazing clients, what makes them tick and how they have found a niche in the world of photography.

Meet Shea Evans. Shea specializes in shooting food including the raw ingredients, preparation, and the finished product. Shea’s background prepared him for a career in shooting the culinary arts and through his website we can all enjoy a feast for the eyes.

Shea Evans logo

You are known as a “Food Culture Photographer”. How does that differ from being a “Food Photographer”? I use the term Food Culture Photographer because I feel it’s a more accurate description of what I do. My target clients need more than just “food beauty” imagery, they also need portraits of chefs or owners. They often need editorial style story telling for their business marketing and social media. They might also need interior and exterior shots of their restaurant/winery/farm, etc. So I’m keen to identify myself as someone who can provide these assets to them, even though it’s all in the scope of the food world, hence “food culture photographer”. Hopefully, it broadens both my client base and my own work.

Shea Evans Grilled Peach image

You were a chef before you became a photographer. How has that benefitted your photography? In a couple of ways, I understand how food works, what is going to last on set, what’s not, how to communicate that to the stylist or chef I’m working with as well as bring my own concepts from my days as a chef to the table, literally.  For smaller clients it means I can wear the food stylist hat too, though the deeper the team the more realized we can get a shot.  I also know how to move in the restaurant environment.  Working in tight spaces with lots of people moving around is something I’m more than comfortable with and that comes from my years in the restaurant industry.

Shea Evans Bruschetta image

Sometimes you use all natural light when shooting food and others you have used lighting. Do you prefer the end result produced from natural light or a more controlled lighting source?  I wouldn’t say that I prefer natural light, but I do think that natural light can usually be more interesting, the way it’s bouncing around a room, coming through a particular window and bouncing off a wall. You can get great light from a big umbrella or soft box too, but it’s going to be the same every time, and that means so are my shots, so it’s great to get as much diversity as I can.

Shea Evans Stone Fired Pizza image

Given that you are using a perishable subject matter do you have a small window to get the shot before the appearance of ingredients changes? The short answer here is yes. Some food you’ve got more time than others, but in general, it’s a pretty small window, 10-15 minutes before it’s dead. It could be less if there is a sauce involved or a temperature issue, something really cold on something hot melts fast, and something really hot gets a film or glaze over it after a bit.

Smoked Salmon image

How do you make food images so compelling when your viewers can’t use their sense of smell?I try to use visual flavor cues as much as possible in my photography. In a way, this is the essence of the Deconstructed Flavor project, showing the viewer what something tastes like, by visually showing them what is in the dish.

Deconstructed Flavor images

How long was the learning curve to figure out how to shoot food in a way that provided you with a finished result you were really happy with? I think that’s simply an ongoing process. I rarely come away from a shoot happy with every image result. It’s the nature of honing a skill, you can always get better. Having said that, I think it was more about figuring out the light I wanted and once that clicked and I had a language to communicate that in my mind, my shoots started getting more consistent. I’d say at least two years of shooting two dishes every week.

Raw Ingredients

Is what we see in the finished product the way it looked in the camera or do you have to spend a lot of time in post production? My post production workflow has recently changed to Capture One – Photoshop – Lightroom.  My goal is to make it look how I envisioned it when I shot it.  I find myself shooting most of my food work with one light source and then using bounce cards or relying on the depth of the file to pull shadows.  It can depend, but usually it’s a pretty accurate representation of what was actually on the table.

Sun Dried tomato image

Given that you love to cook, what would be your single favorite meal to make from scratch? Man that’s a tough one. Pesto from scratch (Garlic, fresh basil leaves, parmesan, salt, pepper, olive oil, pine nuts all in a food processor) is my go-to comfort food, served with sautéed mushrooms and shallots or maybe seared scallops over linguine. But I’ve got a pretty mean carnitas taco recipe that involves slow cooking a pork shoulder for about five hours. I don’t think there’s a single meal I could narrow it to. I also think I should say I make almost everything from scratch. There’s not a lot of packaged food in my house, just a lot of ingredients.

What ingredients are the most enjoyable to shoot? I’m noticing in my own work that I’m drawn to vibrant colors, so tomatoes and citrus are kind of a slam dunk in this arena. But in other ways, the thing that’s the most enjoyable to shoot is the thing I haven’t shot before.

Image of beets and carrots

When you are shooting for a restaurant do you find that chef’s want to be very involved in the shoot to make sure their product is done justice? It can go either way, and I’m more than happy either way. A chef could be very hands on, and that can help make a shoot more authentic, it can also mean building a rapport with a chef to either work him into your food shots (hands plating a dish, etc.), or he can suggest some valuable ideas of how to shoot something that then pushes your own envelope. This is also a time where I build the relationship, that comes around to help me make a more authentic and comfortable looking portrait when it comes time for that shot.  Then again, a chef usually has a ton going on and may not be very involved at all in the shoot other than to direct his line cooks which dishes to send out. I find more often than not, I need to slow the kitchen down, to get the shot, before another dish comes out and then dies on the table before I get to shoot it. That’s the most common issue.


Since you are so comfortable in the kitchen does that put other chefs at ease when you are working with them on a shoot? Being able to trade war stories and relate to what their life and work is like is really helpful. I try too to make it clear that it wasn’t like I was some big to do chef anywhere, I was just a guy in the trenches for years. I come into their environment with an open and curious mind and wanting to learn more, not trying to one up anyone with a crazy story or how much experience I have. There is simply nothing like working in a restaurant. Everyone should do a year of it, just to get the feel, I think it would make better patrons and people out of all of us.

Chef's in kitchen

Restaurants are an incredibly hectic environment. Do you find yourself feeling rushed to get shots when shooting on location?Working in the industry for as long as I have, I’d say no. I work fast.  I set up shots before any food comes out and I’ve got a couple of tricks up my sleeve to switch things on the fly to get a variety of shots in a single location in a short period of time. I think I also just handle that kind of stress, the pressure of the moment stress differently than a photographer who hasn’t worked in the industry. I simply ignore it, just like when I was a chef. Allowing stress into a shoot is going to kill it, really fast, you just have to roll with the changes and sometimes this is where the best and most unexpected imagery comes from, the moments of “this isn’t working out like I thought”.  If everything worked out like we thought it would, life would be pretty damn boring.

Lakeside dining

Do you prefer to do a shoot where you prepare the food or would you rather be given a dish to shoot prepared by someone else?I’d rather someone else prepare it. I did a blog for years where I did everything and that’s fine too, but it takes so much longer.

Baked apple

Is it harder to make the perfect dish or to shoot an image of that dish? If you mean make the perfect dish for the shot or to get the shot of that dish, I’d say about equal. If you’re talking about a perfect dish to eat, than that’s the harder one. So much goes into making perfect food and it’s a shared experience right? For instance, say I snowboard all day and then go to my favorite Mexican spot and get a burrito, that burrito is going to taste amazing compared to if I had gone to the same spot after having just worked on the computer all day. You see what I mean? The eater brings in his own set of history to the table and the chef needs to somehow anticipate this and prepare a meal accordingly. That’s nearly impossible  It takes two to tango.

Raw ingredients photo

Are you at a point in your career where you can shoot only the things you love or do you have do shoot other things to help pay the bills? I try to take only the shoots that make sense for my brand and career. Essentially there are three questions before every shoot. Is it good for my portfolio? Is the money good? Is it a good networking connection? If the answer is yes to two of these three questions, I take the job. Having said that, and maybe this is hokey, but you have to love a lot of things to be a good photographer. You have to be interested, to be open, you have to want to say Yes to questions much more than you say No. Saying yes to things usually gets you pretty far, pretty fast.

Grill full of ribs

If you could only use one lens to shoot food, what would you choose and why? 50mm 1.4. I think that focal length is pretty close to how the human eye sees food. I love my 105 macro too, but the shots I get with that, I’m usually showing the viewer an angle or a closeness that they don’t see when they go out to dinner. I think to be successful you have to keep it as natural as possible. People need to immediately know where they are in the scene and the 50mm doesn’t put them too close or too far way.

Shea Evans Citrus image

Most photographers can’t say that they get to eat their subject matter after they are done shooting. Do you enjoy that perk? Yep, but not as much as folks might think. However, I have eaten some amazing food while at work, not always fresh from the kitchen, but amazing none the less.

Shea Evans Opening image

There is a perception that food we see in photographs isn’t really edible. Is your subject matter heavily staged for the photo or are we seeing what would actually go to a table? Almost everything I shoot could be eaten or was eaten. I think digital has really changed the food photography game is this respect. Seeing results is so much faster that we can shoot real food, there’s no need to do stuff to it to make it hold up.

You have a gallery called “Deconstructed Flavor” that contains images of raw ingredients before a dish is made. How did you come up with this concept? Is there any particular shot in that gallery that is a personal favorite?  I don’t have a personal favorite here. The leeks and scallops was the first one. I just noticed the similar shapes but contrasting colors, pushed them together and made a photograph. At the time I was trying to maximize my learning so I was taking a before and after shot of my meals to learn as much as I could about lighting and styling. It just grew out of that, then became this thing I’m now known for. I’d encourage young photographers to experiment. Make weird images, follow your creativity. Maybe it works, maybe it doesn’t but you’re going to learn so much more by failing than by playing it safe. I certainly failed a bunch with these. There are quite a few Deconstructed Flavors that will never see the light of day, haha.

Deconstructed Scallops

You have some great scenic shots on your website. Do you enjoy getting out of the kitchen and shooting landscapes? I enjoy mixing it up. I have a good friend, Rachid Dahnoun (also an a PhotoFolio guy), who is a landscape photographer. We joke about how frustrated I get with the weather and waiting for light, and how frustrated he gets with the meticulousness of styling food or a table. I like shooting different things, but I’m also aware that Rachid and I will probably never be in competing markets.

Point Reyes

In your “Restaurant Life” gallery, you have shots that bring people in as subject matter. Does this add a significant variable to what you are trying to achieve in a finished shot? I think food is tied to the people that make it, to the people that serve it to the people that eat it  It’s purpose is all of these things, to provide a medium for an artist (the chef), to provide an income for a worker (the server) and to provide sustenance to a patron (the eater). That to me is the story of food photography. It’s not just food on a plate with no one around.  That’s a waste.

On Location San Francisco

Do most of your clients know what they want in a finished product or do they prefer to hand you the reigns to do your thing? Again, really depends. I shot a job earlier in the year, where the client didn’t really even know what they needed so I wrote the shot list for them, then just shot things on it and handed everything over on a drive. A recent job I did in Napa was completely different. The client had a very specific shot list and not only that, but we shot tethered as much as possible with the client on site, approving and making changes in real time to each shot. There are pros and cons to each, but I’d say overall I prefer to have a direction. The best creativity comes from working within boundaries.

Why did you choose a Photo Folio for your portfolio/website? A lot of reasons here. Superfast load times, ability to customize to a fantastic degree, huge images, back end SEO, ease of interface, ease of making changes to site, ease of creating new galleries for clients.  A lot of reasons. I still think they are far and away the best option on the market right now.

Check out the complete Shea Evans website

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This is interview #3 in series designed to showcase some of our amazing clients, their work and learn what inspires them to be the best in the business.

Meet Clark Vandergrift. Clark is a Maryland-based photographer that travels the world looking for unique ways to share his vision. Clark is a visual storyteller inspired by a sense of pure wanderlust. He describes his photographic style as being based on reality and embellished by his imagination.

Clark Vandergrift logo

You have a really diverse landscape portfolio ranging from mountains to lighthouses and everything in between. Where is your favorite place to photograph and if you could only shoot in one state moving forward where would it be?  That is a cruel question.  I love traveling, exploration, and finding new places.  To have to narrow my options to one area would be like prison.  However, there are two states that I keep revisiting; Colorado and California.  I love them both equally, but if I had to pick just one I would say California; but only because it has more diversity in the terrain.

Clark Vandergrift Colorado cabin shot

Clark Vandergrift seawall image

The Yukon Crossing shot in the Landscape Portfolio is stunning. Did you just happen upon that scene with the northern lights firing or was that a shot you had to wait patiently to capture?  That shot is actually somewhat of a figment of my imagination. It is composited from multiple images. I actually did video depiction the compositing/retouching of a similar shot in that series. After the first time I saw that train station I knew I wanted to photograph it. I just didn’t know how I wanted to depict it. It is actually located about an hour from my studio in Maryland. Once I settled upon a concept I calculated when the light would be right for the composite and shot it then.

Clark Vandergrift Yukon Crossing photo

Your website is a collection of both photography and video. Which medium are you most passionate about?  That depends on the day. I always seem to be most excited about what I’m doing at the moment. Video is a little bit newer to me and that has made it exciting. But there is also a certain magic about that frozen instant that is the still image. What I enjoy about both is the entire process from conceptualization to finished file. This is true for me whether the magic is still image compositing and color grading or creative cutting of video.

Clark Vandergrift truck and farm photo

You have a couple video’s about baseball that are loaded with great nostalgia for the game. Are you a fan? I am a fan, but I would say that I’m a super fan of baseball. What I am a super fan of is nostalgia itself. My studio is a rehabbed barn (on my residential property) that is loaded with vintage props, signage, gas station memorabilia, and neon.

Clark Vandergrift baseball photo

You are a master of post-production. Is this process something you love or is it a necessary process to achieve the end result you are seeking?  Both actually. One thing I love to do is to routinely learn new post techniques. I often will just learn how to do something regardless of whether it is part of my current process. Ultimately what this does is put another tool in the shed and it opens up more possibilities during conceptualization and capture.

Clark Vandergrift post production video

Your “Tree People” gallery is jaw dropping. How did you come up with this concept? Thank you. That project is one of my favorites.  Purely by happenstance, I noticed at one point that I had a small collection of landscapes that featured trees. I continued to capture these types of shots while knowing I was going to do something with them eventually. I was doing some research one evening and came across a very talented body painter, Jen Seidel, and at once settled upon the concept of painting people to match these unique environments.

Clark Vandergrift Tree People images

How long do each of these shots take to prepare?  It usually takes about 3-5 days not including the time it took to capture the initial landscape. Once a landscape image has been selected/processed/ created the usual steps are to: 1) Cast the model 2) Build a set in the studio to replicate the environment and lighting in the landscape 3) Shoot the unpainted model on the set 4) Do a quick composite of the model in the landscape 5) Print a large format print of this composite and hang it by the makeup artist so that she can understand the size and scale of the model in the scene and determine how to apply the paint and at what scale to paint the tree bark, etc 6) Shoot 7) Compositing and finishing of the image

Tree People image

I am assuming you work with an exceptional make-up artist to achieve the camouflage of your subjects. Is this artist someone you collaborate with often?  Jen also does traditional Make Up Artist work and we do work together outside of this project.

Clark Vandergrift live doll portrait

You have a distinctive look and feel to you work. How did you arrive at this? Has your style changed over time or have you been pretty consistent since you started? I would say that I am always evolving and shooting different things with different looks. I have a much more diverse image library than what is outwardly visible.  However, I am careful to keep the images that I use for branding (the ones on my site) consistent and distinctive.

What is one piece of camera gear/equipment you simply can’t live without? Photoshop and whatever gear I purchased most recently.

Image of child and river

What advice would you give to a young photographer looking to get into photography as a career path? You have to be tenacious and have equal parts humility, introspection, and self-confidence.  There will be setbacks, or at least something that feels like a setback at the time… perhaps just a mental or emotional setback (i.e. writer’s block). Learn from them. Secondly, you can’t waste time on projects that don’t take you where you want to be going as an artist. Where most people want to be is a combination of creative satisfaction and financial success. There is a balance that has to be learned. Some projects will be very lucrative and others will be very creatively satisfying. An ideal project is rewarding in both aspects. Avoid projects that don’t satisfy one need at all and only partially satisfy the other need. The sum of both sides of the equation should equal 100%.

What do you see as the most challenging part of the photography industry today?  For me personally, marketing is always a challenge.  I love the creative process and working with others, but marketing has always seemed like a chore. It’s a necessary evil in my mind. With that being said, any freelancer should know that you are constantly selling yourself/your business. Even to your most long time clients.

Your mind must be constantly in motion to conjure up all your creative ideas for photos and video. What do you do to unwind?  I’m and avid cyclist and I usually ride about 200-300 miles a week.

Clark Vandergrift cycling phoeo

What does the perfect Clark Vandergrift day look like? Somehow it would have to involve shooting, riding my bike, hanging out with my family (I’m blessed with 3 wonderful sons and a beautiful and supportive wife).

About Clark Vandergrift photo

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