Photo Folio News

Congratulations to APF client Steven Laxton who just won the Arnold Newman Prize for his series Circo El Salvador, which documents nomadic circus families who perform in remote and impoverished regions of Central America. We’re so pleased to be teamed up with such talented artists like Steven. You can see his work here:


The 2012 PDN Photography Annual is hitting the newsstands and APhotoFolio has 4 websites that won Best Website Design. That makes 11 wins in 3 years. I’m very grateful to all the photographers who design beautiful award winning websites with the tools we give them. It’s a true testament to the power and flexibility of our customizable templates that the awards keep coming.

Congratulations to winners:

Chris Peters oversees art buying and production at Minneapolis ad agency Colle+McVoy and he was interviewed by PDN Magazine recently (here). I love this part of the interview:

PDN: Is there anything you wish photographers understood better about how to present their work to you?

Chris Peters: There’s no excuse for a bad Web site any more. I love large images. Let me see how good your photography is. My time and my attention span are short. Make sure when you showcase your work you’re showing your best work.

We got that covered:

I’m working on a project right now where I have to visit 210 agent websites and look at all the photographers on the site (between 4 and 12) viewing each of their portfolios to determine what kind of work they do (portraits, still life, fashion, liquid, reportage…). This is an incredible exercise for me because it brings me back to my roots (Photography Director) and the reason I started this company to begin with. You see, before APhotoFolio, thumbnails on websites were for decoration. I wanted them to be large and useful, so you could find something quickly. This allows you to serve up big beautiful monitor filling images and still make your site zippy. Trust me, sites without thumbs are like fingernails on the chalkboard. It’s good to see more companies following our lead.

Rob Haggart

Minimal is a mantra around here and one of our goals has always been to reduce the number of clicks it takes to get somewhere. We give you the option for a homepage slideshow but I think going straight into your portfolio with zero clicks when the site launches is very satisfying.